Differences Between Pr and Advertising Essay Example for Free

Differences Between Pr and Advertising Essay Differences Between Advertising and Public Relations Advertising vs. public relations, these two industries are very different even though theyre commonly confused as being one and the same. The following ten properties just scratch the surface of the many differences between advertising and public relations. 1. Paid Vs Free Coverage * Advertising: The company pays for ad space. You know exactly when that ad will air or be published. For Example: Infosys gives an ad in The Hindu on Wednesdays in the Opportunities column. So it has the liberty and control to opt whether they want to give the ad on a particular Wednesday or not depending on their requirement. * Public Relations: Your job is to get free publicity for the company. From news conferences to press releases, youre focused on getting free media exposure for the company and its products/services. For Example: Tata Nano is the best example of this. Till now Nano was not advertised and all its publicity is through PR. 2. Creative Control Vs. No Control * Advertising: Since youre paying for the space, you have creative control on what goes into that ad. Any feature of the ad can be designed according to the way you want to portray the image of your company. For Example: Close-up portrays a youthful image through its advertisements, whereas Cadbury (which earlier had largely targeted the youth) has shifted its focus and now projects its chocolate as something for the whole family to enjoy during times of rejoicing. * Public Relations: You have no control over how the media presents (or misrepresents) information about your organization. For Example: Reliance did not have a control over the news which was published regarding the conflict between Mukesh Ambani and Anil Ambani and had to pay for it in form of loss in the share price (initially). 3. Shelf Life * Advertising: Since you pay for the space, you can run your ads over and over for as long as your budget allows. An ad generally has a longer shelf life than one press release. * Public Relations: You generally submit a press release about a new product once. You only submit a press release about a news conference once. The PR exposure you receive is only circulated once. An editor wont publish your same press release three or four times in their magazine. 4. Wise Consumers * Advertising: Consumers know when theyre reading an advertisement theyre trying to be sold a product or service. The consumer understands that we have paid to present our selling message to him or her, and unfortunately, the consumer often views the selling message very guardedly. * Public Relations: When someone reads a third-party article written about your product or views coverage of your event on TV, theyre seeing something you didnt pay for and view it differently than they do paid advertising. Where we can generate some sort of third-party endorsement by independent media sources, we can create great credibility for our clients products or services. 5. Creativity * Advertising: In advertising, you get to exercise your creativity in creating new ad campaigns and materials. Some jingles in the ad have a long bonding with the product. Few Examples: Surf comes with a series of new ads from time to time. Britannia’s jingle is well remembered and is branded even in its website. * Public Relations: In public relations, you have to have a nose for news and be able to generate buzz through that news. You exercise your creativity, to an extent, in the way you search for new news to release to the media. For Example: Apple iPhone is an example of this. Apple created a huge buzz in the market exercising creativity to and extend and the result was a huge demand for the Iphone much before its release date. 6. Target Audience or Hooked Editor * Advertising: Youre looking for your target audience and advertising accordingly. You wouldnt advertise a womens TV network in a male-oriented sports magazine. * Public Relations: You must have an angle and hook editors to get them to use info for an article, to run a press release or to cover your event. . 7. Special Events * Advertising: If your company sponsors an event, you wouldnt want to take out an ad giving yourself a pat on the back for being such a great company. This is where your PR department steps in. Public Relations: If youre sponsoring an event, you can send out a press release and the media might pick it up. They may publish the information or cover the event. 8. Writing Style * Advertising: Buy this product! Act now! Call today! These are all things you can say in an advertisement. You want to use those buzz words to motivate people to buy your product. * Public Relations: Youre strictly writing in a no-nonsense news format. Any bl atant commercial messages in your communications are disregarded by the media.

Television in the Information Age Essay -- TV Media Technology Essays

Television in the Information Age Introduction Television. Most Americans today cannot imagine life without it. It is how we relax, laugh, learn, and stay up to date on current events. The inventors of television may not have realized the impact of combining sound with moving pictures. For the first time in the history of the world we were and are able to peek into the lives of people we will never meet and visit places we will never go. It has even changed the way we communicate with each other in our everyday lives! Who has not heard or used the phrase coined by the sitcom, Seinfield, â€Å"†¦not that there’s anything wrong with that†¦.†? This analysis will first examine the origins of television and the evolution of television technology throughout the years. Next, it will examine the current trends within the industry, and how our government has shaped these trends, the companies that are involved in the industry, and finally, the future of television in the new sub-age of the Infor mation Age, the Digital Age. History The Information Age has its origins in the late nineteenth century when people began to see a need for ways to communicate large amounts of information to large numbers of people over a large geographical area quickly and accurately. Each Information Age invention acted as a catalyst for the next innovation, which without fail was an improvement upon its predecessor. This continuous improvement was made possible by constant research and discovery in the sciences, which enabled the development of new technologies crucial to the advancement of the objectives of the Information Age. The invention of the radio caused scientists to begin thinking about a way to develop an infor... ...result in the inseparable linkage of the two technologies. In the process of this linkage the TV in the traditional sense will start looking more and more like a computer. When this process is complete, the analog TV may have to step down from its position as the most influential Information Age invention to date and hand its â€Å"title† on to the computer. Forty years from now children may not even know what an analog TV is or how they work save what they read in a school history textbook. Computers have infiltrated nearly every area of life in general including medicine, transportation, art, music, -the list is endless, and therefore, its infiltration of TV is not surprising. For more information about the history, evolution, mechanisms, technology, marketplace, or future of TV and current trends in the industry please see this analysis’ supplemental links. Television in the Information Age Essay -- TV Media Technology Essays Television in the Information Age Introduction Television. Most Americans today cannot imagine life without it. It is how we relax, laugh, learn, and stay up to date on current events. The inventors of television may not have realized the impact of combining sound with moving pictures. For the first time in the history of the world we were and are able to peek into the lives of people we will never meet and visit places we will never go. It has even changed the way we communicate with each other in our everyday lives! Who has not heard or used the phrase coined by the sitcom, Seinfield, â€Å"†¦not that there’s anything wrong with that†¦.†? This analysis will first examine the origins of television and the evolution of television technology throughout the years. Next, it will examine the current trends within the industry, and how our government has shaped these trends, the companies that are involved in the industry, and finally, the future of television in the new sub-age of the Infor mation Age, the Digital Age. History The Information Age has its origins in the late nineteenth century when people began to see a need for ways to communicate large amounts of information to large numbers of people over a large geographical area quickly and accurately. Each Information Age invention acted as a catalyst for the next innovation, which without fail was an improvement upon its predecessor. This continuous improvement was made possible by constant research and discovery in the sciences, which enabled the development of new technologies crucial to the advancement of the objectives of the Information Age. The invention of the radio caused scientists to begin thinking about a way to develop an infor... ...result in the inseparable linkage of the two technologies. In the process of this linkage the TV in the traditional sense will start looking more and more like a computer. When this process is complete, the analog TV may have to step down from its position as the most influential Information Age invention to date and hand its â€Å"title† on to the computer. Forty years from now children may not even know what an analog TV is or how they work save what they read in a school history textbook. Computers have infiltrated nearly every area of life in general including medicine, transportation, art, music, -the list is endless, and therefore, its infiltration of TV is not surprising. For more information about the history, evolution, mechanisms, technology, marketplace, or future of TV and current trends in the industry please see this analysis’ supplemental links.

The Relationship between Gender and Modernism/Postmodernism

In late XIX – early XX century a total crisis gripped various areas of life – economy, politics and culture. However, the ideological ferment minds, lack of confidence in the future, premonition close historical and social change, although anxiety filled the souls of men, but encouraged to seek new ideals of life and creativity. Artists tried to find new forms adequate to reflect changes that had occurred primarily in human consciousness, and reach a new level of artistic creation values as they didn’t perceive the romanticism and realism means.Art of the first half of XX century primarily determines such things as decadence and modernism. Among many modernist writers, I would like to mention Ibsen and O ‘Conner, whose works are a reflection of real life and social problems. The status of women in society and family is considered to be one of these problems (Burgess 153). Henrik Ibsen is Norwegian playwright, whose work is considered the crowning achievemen t of so-called â€Å"middle-class drama†, which fell on the flowering of the XVIII century. However, he is considered the creator of the foundations of â€Å"new drama† – a new path in the development of world drama.What was a new Ibsen’s approach to reality? Ibsen was one of the first playwrights, who had shown a new society by making stress on the tragedy of human life not in individual acts of negative second part, and in life itself. He showed the tragedy of life, debunked the false morality. In the play â€Å"A Doll's House† not only the dream of the playwright about the family and the family comfort was embodied, but also a critical attitude towards society, which does not recognize women's equal rights with men. â€Å"A Doll's House† was an innovative product and the best example of â€Å"new drama†.In addition, it combines realism with modernist form of embodiment. It is also an intellectual and analytical piece, in which ther e is a problem of personality, which seeks to protect his identity, the right to dignity in modern drama society. The end of XIX century was marked by the development of feminist movements. This question provoked strong interest of society and was the subject of disputes in many families. So the play by Ibsen was a response to the requests of time. The focus of the playwright is in the role of women in the family and her status in society.From the first scenes the reader can understand how the author appreciates the comfort of kin, how he admires Nora – a real ideal woman: funny, sweet, and nice. Her children adore her and her husband is satisfied with the tale, illusion of a perfect family. What's wrong with this idyllic picture? Maybe, it's just fantasy, not the authenticity of everything that they see outside. The plays by Ibsen are called â€Å"analytic† not by chance, the author analyzes the problems of the modern family, in which the woman is often not only conqu ered, but does not have the right to vote.While Nora was such a vital playful â€Å"squirrel† for her husband Thorvald, he admired her; he loved his wife and took care of her. Only of her? Probably not. But once it became clear that Nora could do something by her own, she could make her own decision. When she took the money for her husband’s medication everybody saw the real attitude of such a loving husband to his wife. It was a despot who did not bear the thought that his wife has something to solve herself, that she could be responsible for her choices.That's where the subsoil is constructed in the Helmer family (Boyesen 94). The play has become a loud resonance precisely because of the fact that the problem of women's fate, and human was at point that time. When Nora left the family, it was really a shock for society, with its stabilized mind's eye on the role of women in family and society. It was the first time when woman said of her dignity and desire to be a pe rson, not just a beautiful doll for men. A woman does not agree any more with the role of a slave and a housewife.She wants to be on a par with men to live a full life, to love, raise children and feel like a man. This solves the problem of women's rights in the family. Flannery O'Connor is an outstanding American author. The author of â€Å"Gothic† novels and short stories about rural life of the American South, animate the religious fervor and brightly-colored comic strokes. Metaphysical, on what it called â€Å"enlarged† view of the world combined with the full perception of reality. Major trends of her work have identified a zealous Catholic and a disbelief in science, shattering the primordial life.For O'Connor, the image is characterized by unexpected, extreme situations, resulting in acts of violence provoked by the grotesque characters. â€Å"A good man is hard to find† is the most outstanding work of this author which tackles both the author’s vi ews regarding personal transformations and Christianity. The story follows the life of a Christian grandmother who faces various struggles with her family and environment in terms of religion, beliefs, and practices. Many of Flannery O'Connor's characters defy cultural expectations.For example, many of her women are strong, opinionated leaders, while the prevailing culture, especially during O'Connor's lifetime, prized women as nurturing homemakers whose role was to support the decisions and opinions of men. Grandmothers, especially, were expected to follow the lead of their grown sons if there was no grandfather in the house. Men, not women, were the driving decision-makers (at least on the surface) in literature, and generally in society until after World War 2. The mother in this story is the more stereotypical character who is left in her assigned gender role.O'Connor's grandmother character defies the cultural stereotype. She is opinionated and not shy of voicing those opinions on subjects from vacation destinations to proper etiquette for children to current events. She pays attention to the details that others ignore, including the starting mileage of the car and the facial features of The Misfit (O’Connor 48). O Connor's grandmother character is also the one to defend the family during the â€Å"predicament. † Again in traditional gender roles, family protection is the domain of the family patriarch, not one of the women.Yet, in another example of O'Connor's challenge to social norms, it is the elderly woman who stands to defend her family. Both authors in their works paid great attention to the role of a woman in family and in society, her right to take decisive actions, the importance of her personality. The works by Ibsen and O'Conner caused much controversy but they still remained bright representatives of modernism. The topics and problems they discussed in their works are still important and relevant.

Organizational Theory Of Organizational Management

Organizational theory studies the various variables that influence the behavior of an individual(s) working within an organization, but also, â€Å"prescribes how work and workers ought to be organized and attempts to explain the actual consequences of organizational behavior (including individual actions) on work being performed and on the organization itself.† (Milakovich Gordon, 2013, p.145). Of the many approaches to organizational analysis, Classical Organizational theory has been, even to this day, extremely influential by focusing on more formal concepts such as bureaucracy, rationalization and scientific management. Although, over the decades organizational management has taken on a more human relations approach to getting more productivity out of employees, it is contributors like Max Webber, Fredrick Taylor, and Luther Gulick that laid down the basic foundation organizational theories by recognizing the need for control and procedures. Weber’s bureaucratic ap proach focuses on the importance of hierarchy by putting great emphasis on the use of rules, procedures and making impartial personnel decisions when managing. He put great emphasis on the jurisdiction, explaining that work should be â€Å"divided according to type and purpose† staying within the correct working unit just as the organization’s rules and laws would state (Milakovich, et. al., 2013, p. 146). A hierarchy would be established with a chain of command clearly identifying a system of super- andShow MoreRelatedOrganizational and Management Theory1394 Words   |  6 Pages   Organization and Management Analysis HCS/514 Managing in Today’s Health Care Organizations Organizational Theories Organizational theory as it applies to health care introduces a complex and challenging situation. The health care environment introduces challenges to a structured organization which may not be present in traditional business. 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