MGM465-0801A-05 Business Strategy-Phase 1 Discussion Board Essay

MGM465-0801A-05 Business Strategy-Phase 1 Discussion Board - Essay Example Those products are also low in terms of quality and that is one of the reasons for its lower market share. The company uses very outdated technology for production. There is no room for improvement of the existing plant due to the shortage of funds. Since the company is still owned and controlled by the family members there is limited mobility of capital and other funds in the company. Shortage of funds has prompted the company to play in the market with the existing facilities and strategies. The company has less strategy for improving the competitiveness of the products. The rivals of Able are competent enough that it even grabbed the market share of cordless products which was first introduced by Able Corporation. Now the company is in the process of being acquired by another company Walden International. â€Å"Walden International Incorporated (Walden) is interested in buying all of the assets and liabilities of Able Corporation (Able)† (Graves, 2007). Walden International is a highly specialized business firm and the upcoming acquisition is supposed to benefit Able Corporation to rejuvenate. â€Å"Founded in 1987, Walden International is an established global venture capital firm† (Walden International, 2008). 1. The first strategy is to improve the market share through the product in which they are specialized. That is it is Able Corporation who introduced the cordless products for the first time in the market. Therefore, when the company invest more in improving the quality of the cordless products and establish better marketing strategies it will be able to recover the current position. Redesigning the existing cordless products will improve the acceptability of the products in the market. When the Company gets acquired by Walden International a brand change in the products of Able will be made. This will change the poor reputation that Able was facing. All the products especially the cordless products will be rebranded by Walden in